Commercial Director - Digital Transformation

  • Job Reference: PG297
  • Date Posted: 4 January 2021
  • Recruiter: ShareForce Ltd
  • Location: London, Greater London, England
  • Salary: £100,000 to £120,000
  • Bonus/Benefits: £100k - 120k per year + OTE: £200k + Share Option + Benefits
  • Sector: Contingent Placement > Digital Services
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

This is an exciting Board-level opportunity to lead the commercial development for an awesome technology services scaleup. In this role, you will work with clients to support them on their digital transformation journey, the Commercial Director will drive both new and existing business, leveraging an awesome team of technology consultants, software engineers and agilists to make meaningful change in both public and private sector organisations. This leadership role, reporting directly to the CEO, is a strategic opportunity for someone with a deep background in digital transformation. Whilst commercial leadership experience in digital services is essential, so is the cultural fit and technical awareness that will support your future success.

The successful candidate will grow revenue streams, from net new to building strong relationships with existing clients, converting opportunities in line with business goals and timelines, selling the value proposition to secure longer, higher value customer engagements.


  • Responsible for building, nurturing and maintaining a strong and sustainable sales pipeline combining marketing an self-generated leads, opening completely new areas of business within existing clients.
  • Identify, nurture and grow own leads through networking activities, events, relationship building, org mapping and thought leadership.
  • Identify and empathise with a client's requirement, fully understanding the challenges and reframing this to be an opportunity to sell as a Trusted Advisor.
  • Play an active role in the evolution of the value proposition, working alongside strategic direction and implementation representatives.
  • Develop/evolve and own sales operations (planning, running, reporting, tools etc).
  • Strategic and consultative selling, communicating and pitching offerings to client stakeholders, including senior executives.
  • Striking a balance between developing existing clients, and net new clients to achieve overall revenue targets.
  • Engagement with key stakeholders at appropriate times throughout the opportunity bringing in senior management, other SMEs, selling a discovery-phase, demonstrating a PoC and seeking timely support.
  • Data driven decision making and reporting using accurate sales data to track performance and provide vital information to the Founders providing weekly forecasting and sales reporting, using our sales software (Pipedrive).
  • Support digital marketing, social media efforts and facilitating industry events and conferences.

Required Skills / Experience

  • Measurable and proven successful track record in service-based sales in the tech industry, ideally with a consultancy and Agile/DevOps/Public Cloud experience.
  • Understanding of engineering agility/flow concepts in software and infrastructure delivery and an ability to converse naturally on such subjects.
  • Willingness (and comfort with) questioning/probing organisations current strategies/approaches, driving a challenger sale.
  • Solid understanding of buying signals, potential roadblocks, objection handling, timelines, procurement, final signoff processes etc.
  • Experience across the full breadth of the process, from filling the funnel to negotiating and closing.
  • Professional gravitas and comfortable in influencing C-level executives.
  • Excellent attention to detail, experienced writing proposals, delivering presentations and writing statements of work.
  • Comfortable working autonomously, to targets and deadlines, whilst engaging the wider team to help shape strategy & approach, and understanding what works.
  • Strong use of sales software for driving process, transparency and clear dashboarding against targets.
  • Resilient, positive, self motivated and pragmatic approach.
  • Knowledge of competitor market-place - key players, USPs, challenges, moves, tech specialisms, clients etc.
  • Experience working in a start-up, scale-up company environment.
  • Ability to deliver key messages verbally, in writing and whilst presenting either in person or online.

Additional Information

  • Location: Home Based, with some client travel
  • Salary Offered: £100k - £120k (£200k OTE) + Share Options + Benefits